Personal Identity

(personal)

For my personal identity I created a logo and accompanying marketing materials I call the 'AD Bookmark.' Hopefully it helps you remember me.

The Bookmark

The main purpose of my personal identity is to be remembered by anyone who comes across my work, and so I want everyone to "bookmark" me. The bookmark has moved beyond books and the icon has been used all over to represent saving/remembering something important.

Examples of bookmark icons

To start, I explored the origins of the letterforms of my initials 'AD.' Most interesting were the early Greek forms whose finally started to resemble our modern day latin characters.

Early Greek letterforms

When the handwriting is cleaned up the letters begin to take a very geometric look.

A and D letters

Combined

A and D in logo

Final

The final logo rests at the top of all materials as a symbolic bookmark.

AD bookmark logo